Building the most fun and irreverent natural beauty brand to increase awareness and drive dramatic sales growth
Problem: Raise awareness and break convention in a highly commoditized naturals category by creating a fun and irreverent brand image that strikes a more meaningful and relevant connection with the core audience.
Solution: We built a bigger idea in culture, empowering happier, healthier women with fun and irreverent natural beauty, and connected on a more emotional level to transcend the highly commoditized naturals category. Yes To celebrates unique, individual beauty to inspire everyone to say yes to their own natural beauty and spread the positivity of what they say “yes to.”
Result: With a new, ownable brand positioning and fully integrated campaign, YesTo became the Millennial beauty brand of choice, generating record double-digit sales growth for the company, unprecedented social engagement and expansion into international markets for the first time with a singular brand idea and image.
WEBSITE DESIGN
YesTo.com delivers an intuitive and engaging retail and content experience that brings social to the forefront and provides product education through consumer reviews. Additionally, a series of interactive rich media units, online banners and social assets were developed and produced to reach the target across all platforms.
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CAMPAIGN VISUALS
DIGITAL VIDEOS/SOCIAL CONTENT
Communicating the benefits of new and innovative products, Yes To captures the playful and irreverent spirit of natural beauty in a series of fun and amusing videos that ask, “What do you say yes to?”
SHOP IN SHOP EXPERIENCE
