Igniting sales and excitement with an artistic reinvention of the entire brand
Problem: Shift from product-led to brand-led by innovating into new categories, mobilizing a platform for social change and defining a distinct, ownable and sustainable brand image that clearly communicates Chosen’s avocado-obsessed ethos, inspiring culture, and expansive product offering.
Solution: The "Coastal Crafted" brand idea came to life across all touch points as a playful celebration of Baja Med crafted food, local arts and vibrant, colorful culture that connects everyone with Chosen Foods' natural curiosity and passion for the culinary arts and avocados.
Result: The new brand idea and packaging design has reinvigorated the company, being haled as the true embodiment of the brand culture and mission, and the catalyst for new account sales, expansion of existing business and pipeline innovation growth.
PACKAGING DESIGN
LOGO DESIGN
COMMISSIONED ART
DIGITAL VIDEO
TRADESHOW BOOTH DESIGN
